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As President of Comcast Network Advertising Sales, Dave Cassaro oversees advertising sales for Comcast’s national networks: E! Entertainment Television, The Style Network, G4, AZN, OLN and PBS KIDS Sprout. In addition, he has oversight for national VOD sales efforts. Cassaro works closely with the senior management of each of the Comcast network’s to support their unique business objectives and growth.
Previously he served as Senior Executive Vice President of E! Networks, where he oversaw all of the company’s sales forces, including domestic advertising sales for both the E! and The Style Network, international advertising and product sales, and affiliate relations.
As President of Comcast Network Advertising Sales, Dave Cassaro oversees advertising sales for Comcast’s national networks: E! Entertainment Television, The Style Network, G4, AZN, OLN and PBS KIDS Sprout. In addition, he has oversight for national VOD sales efforts. Cassaro works closely with the senior management of each of the Comcast network’s to support their unique business objectives and growth.
Previously he served as Senior Executive Vice President of E! Networks, where he oversaw all of the company’s sales forces, including domestic advertising sales for both the E! and The Style Network, international advertising and product sales, and affiliate relations.
Cassaro first joined E! Entertainment Television in October 1990 as Senior Vice President, Advertising Sales. During his tenure at E! Networks, Cassaro was personally responsible for boosting the network’s advertising revenue tenfold since 1990, as well as maintaining current advertiser relationships. Cassaro is also credited with implementing the pioneering E! "back room" system, placing E! at the forefront of cable ad sales administration.
Cassaro currently serves on the Board of Directors of the Cable Advertising Bureau (CAB), The IRTS (International Radio & Television Society) and City Meals on Wheels. In 1995, he received the CAB President's Award. He is also a member of the Executive Steering Committee for E.D.I.
Prior to joining E!, Cassaro held the position of Vice President of Eastern Sales for Fox Broadcasting Company from 1986 to 1990, and is credited with helping launch Fox's sales department. Before that, Cassaro was at CBS Television Network serving in a variety of affiliate relations and advertiser sales positions. He has also been on the staff of ABC, NBC and Telerep, a national spot sales organization.
A native New Yorker, Cassaro is a graduate of Marist College with a Bachelor of Arts in communication arts. He currently resides on Long Island, NY, with his wife Mary Jane and their three children. | 