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Dave Paulus is senior vice president of business development for the Commercial Markets Group. In his position, Paulus leads business development efforts across all vertical markets and oversees the delivery of Merkle's services and solutions to new customers. Paulus also leads the Commercial Markets Group client management and Reference-ability initiatives.
Previously, Paulus helped develop and launch Return Path, Inc., a provider of e-mail strategic solutions. As vice president of sales and business development, Paulus drove direct sales efforts and coordinated reseller partnerships. Prior to joining Return Path, Paulus served as vice president of New Market Development at DoubleClick/Abacus. His career started at TransUnion, where he worked in various divisions for thirteen years, including VP/GM of the Insurance Division, and he most recently served within the direct marketing division of PerformanceData, as vice president of sales and client management.
Paulus has presented on the topic of interactive direct marketing for the Association for Interactive Marketing (AIM) and other organizations. He is a member of the DMA Financial Services Council Roster. Paulus holds a Bachelor of Science degree from Clemson University. | 