Daniel Rosentreter leads Siegel+Gale’s strategy practice worldwide. He is based in New York.

If 80% of the brands in the world would disappear tomorrow most people wouldn’t care we are in the business of changing that. What is it about the work that gets Daniel, and his clients, so worked up? The prospect of allowing organizations to see themselves anew. Most companies have only a vague sense of what they stand for, he explains, and it is amazing to see our clients’ excitement when our strategy work gets to the core of a corporation or business. He also recognizes the missed opportunities for brands. We are in the complexity-removal business: Our strategy group helps companies simplifying the customer experience based on a clearly defined brand platform. It is the best way for corporations today to create long-term value.

For over 10 years, companies around the world have trusted Daniel’s sound, strategic advice to propel their brand or organization to the next level. From the expanse of the Brazilian rainforest to an academic city built on the desert shores of the Red Sea to the headquarters of the world’s leaders in the petrochemicals industry, Daniel has branded where no man has branded before. Between Amsterdam, Brasilia, Munich, and Jeddah he leads the strategic charge for clients, such as The Nature Conservancy, the King Abdullah University of Science and Technology (KAUST), BrainLAB, LyondellBasell, American Express, Ingersoll Rand, Motorola, Lufthansa, Panasonic, PricewaterhouseCoopers, Deutsche Bank, GE, and UNICEF. Prior to his current role, Daniel was group director in the firm’s New York office, leading the development and global implementation of a new strategy process.

Before joining Siegel+Gale, Daniel has been a senior brand consultant at Wolff Olins’s New York and London offices. He holds a master’s degree in business management from the University of Eichstaett, Germany. He enjoys tennis, cooking, skiing on the slopes of Austria, and rendering some of those air miles into an occasional trip to the hot, rejuvenating sands of a Caribbean beach or finding his way back to his native Germany for a cool pilsner.