Mr. Jaye joined TACODA in April 2007 and has succeeded Curtis Viebranz as its CEO in September of 2007. Mr. Jaye was most recently Chairman, CTO and Founder of Permissus, Inc. From 1995 to 2001, Mr. Jaye was with Engage, Inc. (Andover, MA) as Co-founder and Chief Technology Officer where he was in charge of Product Strategy and Delivery and Operations. Mr. Jaye was CTO of CMGI, Engage's parent until the Engage IPO in July, 1999. He is a recognized industry expert on privacy matters. While with Engage, Mr. Jaye invented the concept of "anonymous profiling" and conceived of and created Engage.Knowledge, a database of actionable anonymous web-wide behavioral profiles. He also patented a system and method for building user profiles and "dual-blind" identification and a method for inferring demographic information of web site visitors. Prior to joining Engage, Mr. Jaye had stints at Fidelity Investments and Epsilon Data Management. He began his career as a Senior Consultant for Andersen Consulting (now, Accenture). He is a graduate of Harvard University with degrees in Astronomy and Astrophysics and Physics. He is also the co-founder of the Network Advertising Initiative (NAI), the co-founder of the Privacy Leadership Initiative (PLI) and was a member of the FTC Advisory Committee on Online Access and Security. Mr. Jaye is a founding member of the Platform for Privacy Preferences Project at the W3C (P3P) and co-author of the P3P Syntax Specification. He also invented "Trust Labels," an IETF Internet Draft which became "P3P Compact Headers." He spent seven years at Engage which he co-founded. While there he served as CTO with broad responsibility for product strategy and delivery and operations. Much of what Engage did in the area of behavioral profiling was a precursor to what we are doing today here at TACODA.