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On October 31, 2007 succeeded Dennis Pence, the company’s Founder, Chairman of the Board and Chief Executive Officer. In his new role, Mr. Griesemer is responsible for setting the overall corporate strategy, with an ongoing emphasis on multi-channel marketing and other strategic growth opportunities for the company. Mr. Griesemer also sits on the Company’s Board of Directors. In March 2007, Mr. Griesemer was promoted to President and Chief Operating Officer, where he continued to be responsible for the Company’s sales, marketing and national retail store expansion plans, as well as all distribution center and customer contact center operations. In January, 2005 Mr. Griesemer was promoted to Executive Vice President ~ Sales & Marketing. In April, 2004, Mr. Griesemer was promoted to Executive Vice President of Retail, having joined the Company in October 2001 as Senior Vice President of Retail. Before coming to Coldwater Creek, he held upper management and executive posts for firms such as Gap, Inc. and Macy’s, Inc. In his executive capacity for Gap, he led the development and execution of the Company’s international expansion strategy. His career spans more than 24 years in the apparel industry. | 