Dana has a lengthy Direct Marketing background, which began in 1980. She has particular knowledge in the consumer, business-to-business and high-tech markets. Dana started her career at Data Base Management and then moved on to Mal Dunn Associates in the role of List Manager. At Mal Dunn, she worked with clients such as McGraw Hill Publications, Gerber Insurance and Mother Jones Magazine. Dana also worked for Direct Media, where she launched Equifax's first consumer database. For the past 16 years, Dana has been active in the List Brokerage arena, working for well-respected companies such as Names Unlimited, MDA and Transcontinental Direct. Dana joined Specialists Marketing Services in December 2005. She handles a diverse client base working with Bristol-Myers Squibb, Berlex Pharmaceuticals, Full Life Products, Oracle and SAP.