|
Expertise
Issues/crisis management
Internal and external communications counsel
Media relations
Strategic planning and issue analysis
Media/presentation training
Industries/Organizations Served
Health care
Foodservice/distribution
Municipal governments
Education
Industrial/manufacturing
Law/bar associations
Paper manufacturing
Prior Professional Experience
News Director, WOOD TV 8, Grand Rapids, MI
News Director, KOMU TV, Columbia, MO
Faculty, University of Missouri School of Journalism, Columbia, MO
Faculty, University of Wisconsin-Green Bay, Green Bay, WI
News Anchor, Producer, WFRV TV, Green Bay, WI
News Anchor, Producer, WEYI TV, Flint-Saginaw, MI
Aide and Public Affairs Officer to the Commander, Training Command U.S. Pacific Fleet, San Diego, CA
Professional Affiliations
Public Relations Society of America and PRSA West Michigan Chapter
West Michigan Environmental Action Council
Ronald McDonald House of Mid-Michigan Board of Directors
Grand Rapids Area and Holland Chambers of Commerce
Education
University of Michigan, Ann Arbor, Bachelor of Arts Degree and Master of Arts Degree in Radio/TV/Film
PRSA Accredited Public Relations Practitioner Dan Spaulding joined Seyferth & Associates in 1989, subsequently becoming executive vice president and principal in April 1994. To accommodate its expansion into Detroit and the addition of a third principal, in 2000 the firm became Seyferth Spaulding Tennyson Inc.
Dan counsels many of the firm’s clients Blue Cross Blue Shield of Michigan, McDonald’s, the Kalamazoo River Study Group, public school districts, colleges and many others in the development of media and long-term public relations strategies to address issues and crises.
Working with senior management, Dan also tackles internal communications challenges that range from mergers and acquisitions to labor relations. But numerous governmental entities have benefited from Dan’s counsel as well. Whether a city, an agency or a department, sorting through the issues and crafting effective communications with constituencies can have complexities that benefit from the experience and objective counsel Dan provides.
Certainly, Dan’s experience on the front lines of broadcast journalism are valued highly by government officials, senior management and media spokespersons. His experience as a television news director and journalism faculty member give Dan the ability to even the interview playing field between reporters and clients.
Dan and his wife, Trisha, have two children, Sarah and Andrew.
| 