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Passionate about brand positioning, Dan specializes in mapping out where a brand should go and taking it there. With 15 years of marketing and advertising experience, Dan now brings his talents and insight to Capstrat clients such as Cherokee Investment Partners, Talecris and Channel Advisor. In Dan’s approach to brand building, he emphasizes the growing importance of integrating a company’s capitalistic pursuits with their social responsibilities. He believes that by achieving this goal, companies will gain an edge in the market while benefiting their consumers and society. Dan has worn many marketing hats: consultant, market plan developer, Web site developer/manager and brand strategist. In each role, he has produced solid results. For example, he led Kellogg’s first-ever nationwide retail health promotion, Healthy Beginnings. Reaching one million consumers, the program spurred over half to adopt healthy habits. The unique pay-to-play program also returned 2:1 ROI, winning the W.K. Kellogg Gold Award for the Best Global Business-Building Promotion. Since his early days in hospital public relations, Dan built substantial health care expertise serving clients ranging from health systems to medical service and insurance providers. His work has helped clients such as the American Cancer Society, MetLife, Columbia/HCA, Shands Healthcare at the University of Florida, Lexicor Medical Technologies and several regional health systems increase brand awareness and market share. His marketing wins also extend to technology and retail accounts. At Arnold Worldwide he led multimillion-dollar integrated campaigns for Logitech and OfficeDepot.com, increasing sales more than 140%. At Henderson Advertising, Dan helped Costa Del Mar Sunglasses brighten up a flat market with 13% growth. Graduating from the University of Florida, Dan received his B.S. in public relations with a minor in business administration. | 