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Dan Henson was named GE’s Chief Marketing Officer in January 2006. He is responsible for driving sales and marketing excellence, sales force effectiveness, enterprise accounts, strategic marketing, advertising, branding and communications. He also leads cross-business marketing and sales initiatives including Imagination Breakthroughs, ecomagination and GE’s Experienced Commercial Leadership Program.
Dan, a 19-year GE veteran, previously served as the Chief Commercial Officer of GE Commercial Finance. Other leadership roles included President and Chief Executive Officer of GE Vendor Financial Services, President & CEO of GE Capital Fleet Services and President and General Manager of GE Capital Auto Financial Services. In 1999, he was named an officer of GE.
Dan began his career with General Electric in 1987 as a District Marketing Manager for Vendor Financial Services, where he worked in a variety of sales, business development and management roles. Dan spent six years outside the U.S., leading GE teams in London for European Equipment Finance and in Mexico City for Commercial Equipment Finance. In 1998, he was named Chief Quality Officer of GE Capital, overseeing all Six Sigma quality initiatives.
Dan is a graduate of George Washington University's School of Government and Business Administration in Washington, D.C. He lives in Connecticut with his wife and two children. | 