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Dale is a member of the CIO Council of the NRF, the Editorial Board of the Journal of Retailing and
recipient of three national awards for his research. He is also the Director of the Retail Management
Institute and the Retail Workbench Research & Education Center, sponsored by a consortium of
leading retailers from around the world. He is active in the American Marketing Association (AMA)
and National Retail Federation (NRF).
Dr. Achabal is a consultant to a variety of organizations in the areas of multi-channel retailing,
retail decision support systems & marketing analytics. His clients include AT&T, Blue Martini, The
Gap, H-P, IBM, Levi Strauss, J.C. Penney, Jardine Pacific, Safeway, Target and Footlocker
corporations. He serves on the Board of Directors of RivalWatch, Spotlight Solutions and Goodwill
Industries of Santa Clara County, as well as the advisory boards of several public and privately held
information technology firms in Silicon Valley. | 