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As Executive Vice President of Brand Strategy and Marketing at the national organization of United Way, Cynthia is responsible for marketing, advertising, public relations, the NFL partnership, national website and field communications to 1350 local United Ways. She assumed her current position in October 2002 after more than 20 years of building and marketing corporate brands.
Cynthia began her career at the Procter & Gamble Company in brand management, where she held a variety of marketing positions over seven years, including a two-year international assignment in Rome, Italy. When she returned to the United States, Cynthia joined Ogilvy & Mather Advertising, where she became Senior Partner and Executive Group Director. During her 15 years with O&M New York, Cynthia helped create, build and renovate domestic and global brands in categories ranging from packaged goods and high tech to fashion and entertainment. She led account teams for such clients as General Foods, AT&T, Unilever, Maidenform, Pepperidge Farms, Kimberly Clark, and U.S. Satellite Broadcasting.
As an independent brand consultant - specializing in public sector and non-profit organizations – Cynthia advised such diverse organizations as Soho Repertory Theatre, Delaware State Council for the Arts, Centers for Disease Control and Prevention, as well as United Way of America.
Cynthia grew up in Oklahoma and holds a BA degree from Oklahoma State University, which honored her with its Distinguished Alumni award in 1995. She serves on the board of directors for Soho Rep Theatre and the Advertising Educational Foundation, is a member of the advisory committee of The Advertising Council and the Wildlife Conservation Society and volunteers for God’s Love We Deliver. She lives in Manhattan with her husband and 11-year old daughter. | 