Craig Metzler is a Co-Founder of Sierra Business Solutions, a multi-disciplinary management consulting group that focuses on growth challenged companies. He is a seasoned professional that consults with business owners and senior executives to develop business strategy, organizational effectiveness, operational efficiency and competitive advantage in the marketplace. Craig has expertise in business reengineering, financial systems, application development, systems infrastructure, communications and security. He also has been the Corporate Technology Director for The Publicis Groupe, the world’s fourth largest advertising and marketing communications conglomerate with over 38,000 employees. Craig also has been a founding partner and Chief Information Officer for Hwy1, an integrated marketing services agency that was named as one of the 10 best agencies in the country. He has also been a technology consultant working with biotechnology and pharmaceutical companies and was on the faculty of the University of California School of Medicine in San Francisco. He holds a Ph.D. in Medicine from Wake Forest University. Craig currently serves on the board of directors of two non profit organizations, is a member of the Institute of Management Consultants and is a member of the Oakland/Berkeley executive committee of the IMC.