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Craig joined Merkle in 2006. In his role as senior vice president, Craig is responsible for leading Merkle's Content Solutions group, a core pillar of Merkle's future growth strategy. With over 10 years of experience, Craig is a veteran of the database marketing services industry.
Prior to joining Merkle, Craig had a long career at Metromail and Experian (Experian acquired Metromail in the late 1990's). Craig has held numerous management and executive positions, including director of market development for Metromail's data assets, director of interactive marketing, vice president of data licensing, and various sales management positions. Most recently, Craig was senior vice president of direct sales for Experian Marketing Services.
Craig is a frequent speaker at industry events and has guest lectured for the Direct Marketing Educational Foundation, as well as NYU's Direct and Interactive Marketing Masters program. Craig is a graduate of Hofstra University. | 