Craig joined SoftBank Capital in 2004 specializing in wireless technology and services, mobile content, applications and media.

Prior to joining SoftBank Capital, he was the co-founder of Boost Mobile USA, a wireless joint venture with Nextel Communications. Boost was one of the first Mobile Virtual Network Operatorâs (MVNOâs) to develop a successful business model based on branded wireless services and content. Boost was sold to Nextel in August 2003.

Prior to co-founding Boost Mobile USA, Craig was a principal of Mercury Capital, a private equity and investment company specializing in wireless and multimedia technology investments and advisory services. Through Mercury Capital, he advised on a number of wireless and technology related ventures as well as initial public offerings.

He was formerly a private equities advisor for the Bank of Singapore in Sydney and a Senior Associate at one of Australia's largest national law firms where he acted for clients such as United Airlines, The Disney Corporation and DHL International (where he was External General Counsel). In 1994, he co-founded the independent energy company NRG Asia â Pacific that throughout the following years became one of the largest independent power producers in Australia. Craig was also a founding principal of Private Energy Partners, which developed and owned energy projects in Australia and Indonesia. He also held the position of CEO of the former E-world Technologies Limited (Australia's largest PDA retail and enterprise software company) and was previously a partner in the largest independent mobile retail distribution company in Australia.

Craig is currently a Director of Nellymoser, Pure Video, Insider Pages and V-Enable and is an Observer on the Board of Directors of Perpetual Entertainment. He is also a director of EBT Mobile China plc (LSE:EBT), the leading Shanghai based wireless retailer and mobile services company.

He has a Bachelor of Economics and a Bachelor of Laws (Honors) from the University of Sydney.