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Clodine Pincemin is a member of the Executive Committee of Sodexho Alliance, the world leader in food and management services, and the Group’s Senior Vice President Corporate Communications and Sustainable Development. She has been contributing to Sodexho’s growth for the past 30 years and the Group, which today employs 324,000 people in 76 countries, is deeply indebted to her for its strong image and international reputation.
After completing her studies in 1974, Clodine Pincemin joined Sodexho as assistant to the Chairman, Pierre Bellon, who had founded the business eight years earlier in Marseille. She was appointed to head first public relations, then communications for France and Europe. In 1991 she was appointed Senior Vice President Communications. As Sodexho has steadily expanded in the international marketplace over the years, she has worked to promote its philosophy, values and strategy, both internally and externally, and has been a tireless force in building its image and good reputation. In the 1990s, Sodexho became the fourth biggest food and management services provider. With her strong conviction that branding plays a key role in creating individual identity in the service industry, as well as in generating loyalty and employee involvement, Clodine Pincemin focused on establishing a unique brand image for the Group, with the aim of making it one of the leading global brands, known and recognized as the best in its markets. In 1995, two major acquisitions Gardner Merchant in the UK and Partena in Sweden pushed Sodexho to the number one spot worldwide. Clodine Pincemin led an international working group that created a new, federating corporate identity. Displaying the colors red, white and blue, with stars that symbolize Sodexho’s open, friendly philosophy, the new logo was successfully implemented across all continents, thanks to its simple concept and universal appeal. Clodine Pincemin also helped achieve the success of the Group’s alliance strategy by using communications strategies to aid the integration of employees who joined the group in 1995, and in 1998 with the acquisition of Marriott Management Services, the leading North American food and management services provider. She was named to the Executive Committee in 1990.
Her goal is to share as broadly as possible while taking into account local situations the culture and ethical principles of Sodexho, whose mission is to improve the Quality of Daily Life for people living together. Fully involved for the pats two years in formalizing and deploying our sustainable development process, she firmly believes that Sodexho’s mission is already in itself a commitment to our clients, customers, suppliers and shareholders. She is also working to extend the STOP HUNGER program to combat malnutrition to Sodexho’s major host countries.
Sodexho Alliance is indebted to Ms. Pincemin for the numerous awards it has received for its internal, corporate and financial communications. Sodexho Alliance received the Best Initiative prize at the 2000 Trophy for Shareholders’ Meetings of CAC 40 companies. Top Com awarded prizes to the Group for its annual reports in 2000, 2002 and 2003, its website in 2000 and its World Forum on Innovation in 2001. Sodexho was also recognized for its campaign to combat malnutrition, winning the Ethics and Governance Prize in 2003, awarded jointly by France’s School for Managers and Entrepreneurs and Le Figaro newspaper.
Clodine Pincemin was born in 1952. An avid fly-fisher, she enjoys nothing more than sharing with her husband the pleasures of this sport, with its natural surroundings and respect for the environment, a cause she supports with her usual conviction.
Prize awarded by ANAF, the French shareholders’ association, and Revenu Multimédia et Ecocom, a corporate and financial communications consultancy. An international communications conference held every year in Paris.
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