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Claire Hyland is a Senior Account Executive and Brand Strategist at digital marketing and strategy agency Electric Artists. Her role is to help develop next generation digital marketing strategies for clients including American Express, Starwood Hotels, A&E Networks, and many others. In addition to tracking and assessing emerging technology platforms including weblogs, wikis, RSS, social bookmarking, and many other Web 2.0 innovations, Claire’s role as a strategist leverages her rich experience in research, consumer insights, and brand development. As a first class honors Business Major from Ireland, Claire previously worked at Pearfisher Design Agency, both in London and New York, where she was the firm’s Consumer Insight Manager. While at Pearlfisher, Claire managed the company’s future focused qualitative consumer insight program, LifeModes, in addition to recruiting and coordinating a global network of trendsetters. With LifeModes, Claire strategically assessed trends, transforming insights into actionable strategic marketing and innovation solutions for the firm’s clients, including ABSOLUT, Hershey’s, Volkswagen, Pernod Ricard, Unilever, Coca Cola and Pfizer. Claire, an avid culture vulture, also consults to London-based trends Agency The Future Laboratory, contributing to ad-hoc client projects, in addition to writing for their Viewpoint Magazine, a bi-annual trends, brands and market futures journal. Her design and brand-focused blog - www.l-e-mental.com - ensures she stays on top of developments in communications and marketing trends. | 