Christine specializes in media relations and business-to-business success stories in the technology sector. She understands the critical role of PR for businesses undergoing transformation. When industry giant IBM transitioned its PC division to Lenovo, she was part of the core PR team that brought the Chinese PC company to North Carolina and the global stage. She also helped introduce Lenovo's new worldwide corporate brand and PC product line. Her expertise supports our account teams for SunCom Wireless, Lenovo, DataFlux, SciQuest and the American Institute of Certified Public Accountants. Prior to working with Lenovo, Christine was media strategist and spokesperson for the Personal Computing Division of IBM, representing products such as the IBM ThinkPad and ThinkCentre. She was also involved with corporate community relations and employee communications to support the company’s corporate citizenship efforts and Employee Charitable Contributions Campaign. Christine graduated Phi Beta Kappa from Virginia Polytechnic Institute. She earned her bachelor's degree in mass communications with a double minor in art and French. As a member of the Junior League of Raleigh, Christine volunteers with several organizations including Helping Horse, a therapeutic riding program for children with disabilities. |