Christian is in charge of Sonopia’s product strategy, roadmap and designing the company’s market-driven user experience. Christian has spent the past 14 years focusing on interactive consumer experiences, particularly those leading to a purchase, with a strong focus on usability. As CEO and Founder of Advertainers, Christian led the effort to specify and build large Rich Internet Applications for major consumer brand holders such as Kellogg’s, LEGO, Mars and Nestlé. Following that, Christian assisted Symbian and Microsoft in targeting mobile subscribers by using the Internet for Subscriber Acquisition, and creating experiences that attract users and keep them coming back. Most recently Christian headed up Mobile Product Planning at Macromedia, developing product plans, feature-sets and roadmaps for Flash Lite, the runtime and rendering technology that forms the core handset platform for DoCoMo’s iMode and is now being deployed by Nokia, Siemens, Sony Ericsson and most of the top 30 mobile handset manufacturers. Christian studied Business Administration at Henley Management College.