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As president and CEO of Cereal Partners Worldwide (CPW) General Mills’ joint venture with Nestlé Christi Strauss is responsible for a nearly two billion dollar global cereal business, which distributes to over 130 countries outside of North America.
Previously, as president of General Mills Canada, she oversaw one of the larger companies in Canada.
Strauss joined General Mills in September 1986, holding a variety of positions before being promoted to marketing director of Child Cereals in August 1990. She was named a General Mills vice president in August 1992, and in 1995 was named senior vice president, marketing, for General Mills Canada, and transferred from Minneapolis to Toronto. She was named president of General Mills Canada in 1996.
While in Canada, Strauss served on the executive committee of Food & Consumer Products of Canada and chaired the Canadian Food Information Council, Concerned Children’s Advertisers and Advertising Standards Canada. She also chaired the Ontario Chapter of the Young Presidents’ Organization, and the United Way of Peel campaign cabinet.
Strauss graduated from Dartmouth College in 1982 with a degree in economics, and received her MBA from the Amos Tuck School in 1986. | 