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Whether it's a straightforward print piece, an engaging video or a comprehensive marketing initiative, Chris brings extensive experience and an enthusiastic attitude to every project he's involved in - and the uncanny knack for simplifying complex subject matter. "To be an effective communicator, knowing your audience isn't enough - you have to distill the content and illustrate its impact," he says. Chris began his professional life in 1990 as a technical writer, then spent the better part of a decade writing and producing video and web-based training solutions aimed at dealership service, parts and sales teams. He has written and produced over 80 training, promotional and infotainment programs for a broad range of clients, including Volkswagen, Harman International, DaimlerChrysler, Northrop Grumman, Harley-Davidson, Lexus, American Axle and Detroit Diesel. | 