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Chris Cicchinelli is the president of Pure Romance, the nation's fastest-growing woman-to-woman in-home direct sales company specializing in relationship enhancement products and intimacy education. Since starting with Pure Romance seven years ago, Chris has been instrumental in helping his mother and founder of Pure Romance, Patty Brisben, turn the company into a multi-million dollar corporation. Chris attended Mount Union College with a focus in business and marketing. Directly out of college, Chris began his career specializing in marketing and finance with the Maxium Group, a billion dollar franchising company. He began working with the company in 1998 in Atlanta and in the first 6 months was promoted to assistant district manager and moved to the company's $28 million region in Chicago. At the end of 1998, Chris moved back to Atlanta to run the new division of Maxium group, EverythingDecor.com. The website began with 10 employees and with Chris at the helm, the business quickly grew to over 62 employees; showcasing his superior management techniques. Not long after, Chris was offered a job with Casca Italio, an Italian-based custom flooring business and manufacturing center in St. Louis, Missouri. After accepting the job, Chris headed home for a three-month hiatus to visit with family. Upon his arrival, his mother asked Chris to help her reconstruct her business and expand its market share. Without hesitation, Chris jumped in full force and offered his mother a hand. After helping Patty execute several successful business moves, including opening several new markets across the United States, Chris resigned from his former job and came aboard to work with Pure Romance as the Executive Vice President. Since his arrival in 1999, the company has successfully launched from a mid-sized family operation into a multi-million dollar corporation. Under his command, the company increased sales more than 700 percent in one year to reach $8 million in 2001. By 2003 sales increased more than 1600 percent to $30 million. Chris and Patty originally set out with a five year plan and far surpassed all expectations after only three years. In August of 2005, Chris stepped up to become the first male president in this category, overseeing the marketing, finance and day-to-day activities of Pure Romance with sales surpassing $50 million. | 