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Chris G. Brady, a leader in innovative international development activities, joined Direct Relief International as Vice President of Programs in August, 2004. Brady brought fifteen years of health and humanitarian leadership experience to Direct Relief, working most recently as an executive with Population Services International, the U.S.-based organization that pioneered the use of social marketing for health causes throughout the developing world.
Brady, 45, is a graduate of Notre Dame University and began his career in international banking. He received his MBA from the American Graduate School of International Management. After serving as a Peace Corps volunteer in Togo, Brady worked with international nongovernmental organizations to build financing and marketing models to strengthen healthcare, agriculture, and environmental initiatives throughout the world.
With Population Services International, Brady established and ran for three years a national AIDS prevention program in Malawi involving condom social marketing, and later served five years in Bolivia as the Director of a multimillion dollar health program involving the social marketing of condoms, contraceptives, and multivitamins through Bolivian commercial and nonprofit organizations. Most recently, Brady directed a behavior change communications project in Nepal employing cutting-edge marketing techniques targeting at-risk populations.
Brady, a California native who is fluent in both French and Spanish, serves in a key management role directing Direct Relief’s international and domestic medical assistance programs that last year provided over $94 million in privately-funded aid to 61 countries. | 