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Watson leads sales and marketing for BLUEROADS. His team is responsible for all product and go to marketing activities from product definition through to revenue, including positioning, pricing and packaging, as well as press and analyst relations, sales tools and demand generation.
With 20 years of experience leading successful sales, marketing and product teams, Charles brings a proven track record to his role as Vice President of Sales and Marketing. Prior to BLUEROADS, Charles was Vice President of Americas Marketing at SSA Global (Infor), responsible for all marketing functions across North and Latin America. Prior to that, Charles directed global marketing functions at Epiphany, including corporate marketing, corporate communications and field marketing. He designed and directed the company's end-to-end lead management process and spearheaded their corporate positioning and re-branding initiatives.
Previously, he was responsible for corporate and product marketing strategy and execution at MarketFirst Software. Charles put into place a market-focused approach that led to successful solution offering developments and yielded substantial sales lead flow improvements. Charles also held executive marketing and business development positions at ELSA, Inc., and spent 10 years managing various domestic and international channel sales territories at Autodesk.
Charles received his B.S. in Business Administration from the University of San Francisco and is a member of both the American Marketing Association and the American Management Association. | 