Charles (Chuck) Wall is Chairman and Chief Executive Officer of MarketPowerGroup, which he founded in 1998. Prior to launching the company, Mr. Wall spent over 15 years in sales and station management for leading national broadcast companies including CBS, Time Warner and Belo Broadcasting. Wall began working directly with large advertisers regarding the key issues of return-on-investment and profitable customer acquisition in 1991. At the time, traditional advertising and media agencies rarely dealt with the critical issues of combining strategy, efficiency and measurement to achieve better results. This ground-breaking work led directly to the formation of MarketPowerGroup. Over the past seven years, Wall and his team have worked with numerous leading national advertisers in improving the performance of their offline and online marketing efforts. |