|
With nearly ten years experience, Cesar is a seasoned researcher who has conducted countless qualitative and quantitative studies with Hispanics, the general market, children and teens. Cesar's research expertise includes focus groups, mini groups, ethnographies, one-on-one interviews, dyads and triads. The types of studies Cesar has conducted include market opportunity assessments, customer satisfaction, attitude and awareness, ad testing, positioning, public polls, segmentation and new product development. For years Cesar has coached and trained other moderators on effective moderating techniques and helped them bring their moderating skills to the next level of excellence. Cesar's ability to simplify complex issues of investigation and transform research findings into actionable results make him an invaluable researcher. He has extensive experience in providing consulting services to clients and ad agencies on factors that influence Hispanic purchase behaviors. Cesar has worked with an impressive list of clients ranging from the food industry to technology, fashion, finance and others. Some of his clients include Microsoft, Nokia, Intel, Cargill, Lindsey Olives, Smucker's, Gap, Levi's, California Commerce Bank and Fremont Bank. Cesar holds a Bachelor's degree from California State University, Fullerton in Psychology and a Bachelor's degree in Political Science. He speaks Spanish with native fluency. | 