Carson brings solid experience in the creation of PR plans that convey the personality of a client’s brand, including product placement, internal and external communications, strategic event planning, crisis communications, and promotion of client-sponsored events and athletes. As chair of our Environmental and Sustainability group, Carson helps clients evaluate and establish meaningful environmental programs and communicate their progress to consumers. In 1991, Carson founded Stanwood & Partners Public Relations in Jackson Hole, Wyoming and built it into the leading firm serving the outdoor, snow sports, cycling and human-powered recreation categories. The agency, by then with a staff of10, a Boston office and a separate in-house event company, was acquired by Carmichael Lynch Spong in 2008. Carson leads account teams serving PowerBar, CamelBak, SmartWool, Arc’teryx, Atomic Ski, Snowsports Industries America (SIA), Electra Bicycle, Buck Knives, Chaco Footwear, GoLite Footwear, Old Town Canoe, Necky Kayaks, Ocean Kayak, Thinsulate, Carve Designs, Topo Ranch, V.I.O. and Ortovox. In addition to agency work, Carson is a board member of Friends of Pathways, an organization devoted to building bike/pedestrian paths in the Jackson Hole valley. |