|
As the leader of Lois Paul and Partner’s Austin office, Carol Hanko oversees client programs and new business initiatives for the office. She specializes in strategic media relations and works closely with clients to deliver results-oriented PR programs supporting clients’ business goals. Carol joined Lois Paul and Partners in 2005 and has more than 13 years of experience in technology marketing and public relations. The majority of her background lies in semiconductor, enterprise software and consumer/business PR initiatives. Prior to joining Lois Paul and Partners, she led consumer PR efforts for Advanced Micro Devices (AMD), where she managed the microprocessor company’s first lifestyle/consumer public relations campaign supporting AMD64 technology. While there, she led AMD’s first consumer press tour and worked closely with national business, trade and broadcast consumer electronics media, securing more than 100 million media impressions within the first quarter of the campaign’s implementation. Carol spent seven years at Loomis Group, an integrated marketing agency headquartered in San Francisco. She moved to Austin in the spring of 2001 and served as director of Loomis Group’s Austin office, where she more than doubled the technology account base during the tech downturn. She provided media relations and account strategy to multiple technology accounts, including Persistence Software (acquired by Progress Software), ASML, Dow Corning Electronics, Texas.Net (acquired by Data Foundry), Praxair Electronics and the New Jersey Nanotechnology Consortium.Carol worked as a staff reporter for community newspapers in both Portland, Ore. and Dallas, Texas for several years prior to her technology-oriented positions. Carol holds a bachelor’s degree in journalism from the University of Arizona. She currently serves as the co-chair of the Austin Clean Energy Council, assisting the organization in capturing national recognition for Austin's clean energy and technology assets and companies | 