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Dr. Carol A. Scott PH.D. is a professor of marketing and faculty director of the Executive Program at The John E. Anderson Graduate School of Management at the University of California Los Angeles. Dr. Scott has been on the faculty at UCLA since 1977 and served the school in a variety of administrative positions from 1986 through 1994 including chairman of the faculty and associate dean for academic affairs. She was also a visiting associate professor at the Harvard Business School in 1985 and was on the faculty at Ohio State University for three years prior to joining UCLA in 1977. Dr. Scott is a frequent author and lecturer and has served on the Editorial Board of the Journal of Consumer Research since 1980. | 