Mr. Sheffer has served as one of our directors since March 2005. He is currently Vice President, OEM Relations for SEMA, the Specialty Equipment Market Association, the world's largest showcase of equipment for the automotive aftermarket, a $32 billion industry. He directs all of the association's interaction with the original equipment manufacturers (OEMs), including their corporate participation in SEMA shows, the technology transfer programs, and the dealer relations' initiatives. Mr. Sheffer has been with SEMA since 1999. Prior to his service at SEMA, Mr. Sheffer held a variety of roles in public relations and public policy staff for General Motors since 1972 including, Western Regional Manager for Pontiac Motor Division where he directed all product programs and communications activities for the western half of the United States; Director of Communications, North American Operations western region and GMC Truck Division; and Director of Regional Communications Operations for Chevrolet in California. Mr. Sheffer holds a Bachelor of Science degree in business administration from Central Michigan University and a Master's degree from Oakland University. |