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Cammie Dunaway joined Yahoo! in June 2003 as chief marketing officer, responsible for leading Yahoo!'s worldwide branding efforts and driving the company's product marketing initiatives. A seasoned executive with over 20 years of marketing experience, Dunaway oversees all of Yahoo!'s consumer, enterprise and partnership marketing initiatives, from brand and marketing communications to product planning and positioning to execution of customer acquisition and retention strategies. She is also responsible for the full P&L for Yahoo! Personals.
In 2005, Dunaway oversaw Yahoo!'s tremendously successful 10th year anniversary campaign, including a massive global marketing and branding initiative that the Promotional Marketing Association recognized with the 2006 Gold Reggie Award. Dunaway's numerous other achievements at Yahoo! have included the launch of Yahoo! Music Unlimited at the Yahoo! Music Penthouse in Miami for the 2005 MTV Video Music Awards and Yahoo!'s global "Life Engine" advertising campaign in 2004. Dunaway also led the Yahoo! Personals "Live Billboard" campaign, which won the 2005 Gold Effie Award and was recognized by Mediaweek as the "Best Out of Home" marketing campaign of the year. She was named as one of the 100 Top Marketers by Advertising Age and has led Yahoo! to numerous industry recognitions including the Clio Awards, the Obie Awards and the Promo PRO Awards.
Prior to joining the company, Dunaway spent 13 years at Frito-Lay, supervising prominent brands such as Doritos, Cheetos, Lays, Ruffles and Rold Gold Pretzels. Dunaway holds a B.S. in business administration from the University of Richmond and an M.B.A. from Harvard Business School.
Dunaway is married to Lendy Dunaway and has a son, Davis. She is actively involved with the San Jose Tech Museum and serves on the board of Junior Achievement of Silicon Valley. | 