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Mr. Edmonson is a highly experienced consumer products leader who delivered dramatic growth for Del Monte Fresh Produce while running their North American business as Senior Vice President. Between 1995 and 2004, Bryce grew Del Monte Fresh Produce’s North American revenue and profitability an average of 20% annually. He also led the launch of the Del Monte Gold Pineapple in 1996 that revolutionized the category by doubling retailer profit margins and increasing unit sales by more than 150%. He was also instrumental in the launch of the Del Monte fresh cut fruit business, achieving more than $100 million in revenue within three years of its launch. In addition to 18 years with Del Monte Fresh Produce, Bryce worked with Chiquita Brands Co. and owned a seafood export company in Latin America; Mr. Edmonson is currently a food industry consultant working with a variety of high growth consumer product companies. | 