Bruce leads the BCD Meetings & Incentives global sales force and marketing functions. Bruce is primarily accountable for the sales growth of the organization across a variety of product lines, including: meetings, incentives, conferences and events (MICE) and strategic meetings management (SMM). Bruce joined BCD Meetings & Incentives in 2004 and posesses over 15 years of agency industry experience, having worked domestically and internationally with high-profile clients including Coca-Cola, The Home Depot and Eastman Kodak. Past roles and experience include sales and account management across a variety of disciplines, including: incentive travel, sports marketing, cause marketing, performance improvement, brand and loyalty marketing. Bruce is based at BCD Meetings & Incentives’ Chicago headquarters. |