Bruce Hyatt leads the SynXis marketing team, overseeing all aspects of the product marketing process and marketing communication activities. After joining Sabre in 1998, Hyatt has worked over 7 years on numerous facets of electronic hotel distribution, including travel agency hotel booking products, supplier e-service portal applications, marketing partnerships/business development, and managing both operational and account management teams. His most recent role with Sabre found him conducting due diligence on the SynXis acquisition, which positioned him well to create and lead the Sabre/SynXis strategy going forward. Hyatt earned a Master of Business Administration from The University of Texas at Austin and a Bachelor of Arts in Communications from Brigham Young University.