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Bruce Hoynoski is Chief Research Officer for Nielsen Media Research. In this role, Bruce holds responsibility for Measurement Science and serves as the Senior Research Advocate for the clients of Nielsen Media Research, for industry associations, for the Media Rating Council (MRC) and for community-based organizations. Bruce reports to Paul Donato, Executive Vice President and Chief Research Officer for The Nielsen Company, and is based in Schaumburg, Illinois.
Bruce continues to lead the statistical and methodological research functions across all business units of Nielsen Media Research, including the company's national and local business units. Prior to this, Bruce served as Vice President in charge of Statistical Research for Nielsen Media Research where he served as Chief Statistician responsible for assuring the quality of the company's samples and overseeing the design, selection and maintenance for the national and local audience samples.
Bruce holds a BA in Mathematics from North Adams State College and an MS in Statistics from Stanford University. | 