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Mr. Benson is a senior managing director in FTI’s Economic Consulting practice and is responsible for leading FTI’s work in the entertainment and media industry. He also leads our strategy company called FTI-Helios. He has more than 20 years of professional experience in all aspects of media and technology. He has consulted in a broad range of areas including strategy and market planning, economic analysis, operational effectiveness, intellectual property management and IT preparedness.
Mr. Benson is a recognized expert in media and advertising and has helped some of the world’s leading companies achieve their strategic goals, including Sony Music, Microsoft, Bertelsmann, Viacom, Young & Rubicam, Ogilvy, Harper Collins, NBC and Pearson. Mr. Benson has pioneered various new forms of digital distribution and advertising over the internet, and co-led conferences with key Harvard strategists on intellectual property management and copyright law. He has given many speeches and presentations on digital distribution, the changing economics of media, and intellectual property management. Mr. Benson has submitted various patents on electronic book deliver, the internet delivery of ad-supported video content over peer-to-peer networks, and the anonymous financial settlement of virally distributed content.
Mr. Benson has led over 200 projects with clients and as a media executive both in the US and oversees. These projects have focused on strategic planning, revenue optimization, operational effectiveness and cost containment, internet distribution and large-scale IT project management.
Prior to joining FTI, Mr. Benson managed SAP’s entertainment & media industry where he led the development of their intellectual property management platforms and grew the sector’s revenue over 300%. Prior to SAP, Mr. Benson was CEO of iWeb, a global internet advertising company. Before iWeb he was EVP of Corporate Strategy at Young & Rubicam, SVP at Sony Music and a Partner at Price Waterhouse leading their entertainment & media practice in New York. Mr. Benson has served on the boards of various technology startups helping the devise and execute their go-to-market strategies.
Mr. Benson has his BS in Mathematics from the University of Houston. | 