Brian McAndrews leads the Advertiser and Publisher Solutions (APS) Group at Microsoft Corp., reporting to Kevin Johnson, president of the Platforms & Services Division. The APS team is responsible for building and marketing all ad platforms, including Atlas, DRIVEpm, MSNDR, Microsoft® AdCenter and PubCenter, along with emerging media including Atlas On Demand, Massive Inc. and ScreenTonic.
McAndrews ran aQuantive Inc., one the fastest-growing global digital marketing companies in the world, before its acquisition by Microsoft in August 2007. He served as aQuantive’s chief executive officer and president since January 2000. The company included three distinct business units: Avenue A | Razorfish, one of the world’s largest interactive advertising firms (with agencies in Australia, China, France, Germany, Japan and the U.K.); Atlas and DRIVEpm. |