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Brant Cruz, the head of CMB's Retail Practice, focuses much of his time overseeing the execution of projects, from questionnaire design and data collection through data analysis and report writing. Brant also dedicates time to consult with premium brands about tying brand development and strategy to operational execution and processes. During his time at Chadwick Martin Bailey, he has demonstrated a keen ability to develop excellent ongoing working relationships with clients. Brant has managed and conducted many studies, ranging in scope from brand equity and value measurement, customer satisfaction, market performance and potential, to service evaluation and product positioning.
Brant brings his strong analytical and quantitative skills to research studies in the consumer product, retail, utility, and financial services industries, among others. In addition to a strong foundation in fundamental design and analysis, Brant has extensive experience in the design and analysis of tradeoff-based studies, including full profile and self-explicated conjoint and discrete choice.
Brant is well grounded in Chadwick Martin Bailey's innovative brand measurement approaches, with significant experience fielding organization-wide brand performance information systems.
Brant holds a B.S. in management science with a concentration in marketing from Bridgewater State College. | 