Brad has 15 years of intelligence analysis experience in both the U.S. Army’s National Security Agency and at CoreBrand. Brad has been responsible for the development and building of the Corporate Branding Index from inception in 1990 through to the present. He is also responsible for the development of computer-based models used to quantify the relationships that exist between communications investment, corporate brands and financial performance. Brad has worked with clients such as GE, Lucent Technologies, Bristol-Myers Squibb, International Paper and many others. Brad currently directs projects for Cisco Systems, Pitney Bowes, Union Pacific, United Technologies and Convergys. |