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Mr. Peppard is a pioneer in direct, online, and installed-base marketing of high technology products. As president of Monogram Software, Mr. Peppard built a successful direct sales operation that was critical to the company's successful turnaround. He was the founder of SoftMail Corporation, the first direct marketing agency specializing in installed-base marketing for high-tech companies. Since then, Mr. Peppard has held vice president of marketing positions at Software Publishing, Quarterdeck, and Aladdin Systems. Currently he serves on the board of Curatorial Assistance and Health For Life as well as the Stanford Business School Leadership Council and the Stanford Business School Alumni Association. Previously, he was also a board member of Oppenheimer Industries and Aladdin Systems. Mr. Peppard holds a BA from Amherst College and an MBA from Stanford University.
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