Bonnie led the company's evolution as a marketing consulting firm for the clinical research and development segments of the pharmaceutical, biotechnology, and medical device industries. A well-recognized thought leader in patient recruitment, she firmly established BBK as a pioneer in developing marketing and technology solutions that ease bottlenecks in the clinical development process. Recently, Bonnie and BBK co-founder Joan F. Bachenheimer created TCN e-Systems, LLC a company focused on the development and delivery of e-business solutions to support the global patient recruitment capabilities of life sciences companies. With 25 years of marketing communications and financial management experience, Bonnie manages and develops BBK's international alliance of companies, ensuring sound global foundations for successful client campaigns. Under her leadership, the firm has earned a reputation for combining the science of marketing with the science of clinical research to help clinical study sponsors enroll studies on time and on budget. Bonnie also guides BBK's client development and relationship management efforts, offering consultation and direction in project development and implementation.Bonnie co-authored the book, Reinventing Patient Recruitment: Revolutionary Ideas for Clinical Trial Success, published by Gower Publishing Limited. She also regularly contributes her knowledge to key industry publications, including BioProcess International, European Pharmaceutical Contractor, Pharmaceutical Executive, Applied Clinical Trials, and PharmaVOICE. In 2005, Bonnie was selected by PharmaVOICE as one of the 100 most inspiring people in the industry, and she is highly sought after as a guest speaker at forums on patient recruitment and healthcare communications. Bonnie is a member of the Drug Information Association and is a past president of the New England Council of the American Association of Advertising Agencies. |