Bob Pascazio joined Sonic Branding Solutions in November 2005. He is responsible for leading day-to-day R & D and engineering activities for the company. Bob has over 15 years of experience in software engineering and engineering management. A native of New York City, Bob has held various senior-level software engineering management and individual contributor roles at Palm, Microsoft and IBM Research. He is the founder of DeviceIQ, a mobile device engineering company that has built new mobile devices and provided porting and engineering services to leading technology companies and mobile publishers. His diverse achievements span working on the main mission computers for the X-33 spacecraft, creating mass market devices sold in The Sharper Image, and the successful acquisition of DeviceIQ by Sonic Branding in 2006. He holds a BS in Computer Science from Stony Brook University and an M.S. in Computer Science from Polytechnic University.