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Bob Hoyler has joined the company as President and Chief Operating Officer. Mr. Hoyler, whose technology leadership at MyPoints generated revenue in excess of $63M before its sale at the height of the market in 2000, will be based in Chicago.
While at MyPoints, Mr. Hoyler brought to bear his vision of motivating consumer loyalty through incentive programs online. Well ahead of the web curve, he founded MotivationNet in 1996 after 20 years at the Keebler Company. MotivationNet was among the first companies that leveraged the power of the web to gather consumers and develop brand loyalty through rewards programs that delivered value for partners and consumers alike. After becoming MyPoints in 1998, Mr. Hoylers’ company built a completely opt-in database of more than 10M names that became a valuable media asset for its partners.
Prior to founding MotivationNet, Mr. Hoyler’s 20 years at Keebler saw him become Senior Vice President, Diversified Businesses, and Chief Technical Officer by 1993. By that time, he had total P & L responsibility for their $420 million dry and frozen food business with net operating income of $43 million, including manufacturing, distribution, sales and marketing. | 