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As the current President of ReSound North America, Bjørn Christ is focused on developing the infrastructure needed to drive ReSound’s position within the North American market and provide both top products and service to the hearing healthcare industry. Prior to joining the North American division, Bjørn was General Manager of ReSound Japan. During his four-year tenure, ReSound Japan increased its market share value from approximately 5% to 11%, grew revenue by 20% in a flat market, and tripled profits. Bjørn began with ReSound in 2001 as Vice President of Business Development, leading activities related to the corporate acquisition and integration of ReSound, Danavox, Royal Philips, Viennatone and Beltone. Bjørn held positions with consulting firms McKinsey & Company and PricewaterhouseCoopers before joining ReSound. He has been published in the Journal of National Economics and is a sought-after advisor by international companies on strategy and change management. Bjørn earned a master’s degree in Macro-Economics and Finance and a bachelor’s degree in Computer Science from the University of Copenhagen. He has also studied at MIT (Boston), Institut Francais and Copenhagen Business School. | 