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Billy’s edge and energy are the results of a career spent reaching audiences as a journalist, TV producer and marketing pro. His skills and street smarts have helped achieve success for a diverse slate of campaigns including TRU (Tobacco. Reality. Unfiltered.), the Raleigh Convention Center, the North Carolina Research Campus, and before joining Capstrat, the NC Coalition for Patients’ Rights and the U.S. Women’s Open. For TRU North Carolina's teen tobacco prevention initiative Billy's intense, integrated approach led to a national Gold SABRE nomination for outstanding youth marketing campaign (against the likes of Microsoft and Nintendo), three national Telly awards for advertising and many millions of media hits. For the North Carolina Research Campus, Billy helped tell the story of this ambitious biotech project, securing public support and coverage on CNBC, DowJones Venture Wire and the front page of The Wall Street Journal. For the NC Coalition for Patients' Rights, Billy's ambitious strategies and tactics made for what press described as the comeback of the 2003 session of the General Assembly. For the 2001 U.S. Women’s Open, Billy uncovered the story of a pro golfer about to compete while eight months pregnant. He landed her story in USA Today, CNN and Imus in the Morning, creating a surge of interest at a crucial point for the Open. Billy's full-on approach is the result of a career that started in journalism (The News & Observer, The Los Angeles Times, Creem magazine) moved to television (E!, VH1, PAX, FoxSports, the WB, Zoom Culture) and found the perfect fit in public relations and advertising. He's presented on social marketing to many organizations including the national mid-year convention of Keep America Beautiful. A graduate of UNC-Chapel Hill, Billy’s a proud member of the advisory board to the NC Barbecue Society. | 