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Bill helps clients clarify, articulate and align their brand strategies in relation to their core business strategies. His approach to brand strategy is grounded in 10 plus years of strategy and operations management consulting and focuses on business fundamentals and disciplined problem solving. Bill has led strategic planning and business design engagements for Chase, Dupont, Kodak, and the Masco Corporation as well as several successful startups. He believes that well-architected and managed brands are absolutely essential to a companyıs success. | 