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Bill Muller is Vice President of Marketing at iProspect. He is responsible for creating the strategy and overseeing the implementation of all marketing and public relations initiatives for the company. Bill has nearly 30 years of marketing management experience, including: online, database and event marketing; field sales support; and lead generation. He joined iProspect in 2002.
Prior to iProspect, Mr. Muller spent nine years as director of database marketing and lead generation for IT research and advisory firm Giga Information Group (merged with Forrester Research in 2003), where he was also responsible for all client acquisition marketing, as well as implementation of the corporate database marketing and CRM solutions.
Mr. Muller has published articles in The Cowles Report on Database Marketing, DM News and The Business to Business Direct Marketing Report. Additionally, Bill has been a speaker at numerous industry conferences, including: the Direct Marketing Association Annual Conference, the National Center for Database Marketing Conference, the CMP's High-Tech Direct Conference, the National B-to-B Database Marketing Conference, and the New England Direct Marketing Association Conference. He has served as a contest judge for the National Center for Database Marketing Excellence Awards.
Bill is a graduate of the college of liberal arts and sciences at Boston University in Boston, Massachusetts. | 