Bill Morningstar was named Executive Vice President, National Sales for The CW Television Network in January 2006. He reports to John Maatta, Chief Operating Officer, The CW.
Based in New York City, Morningstar oversees all of The CW's sales efforts, including the network's primetime, kids and afternoon block advertising, as well as its marketing efforts on the network's online portal, www.cwtv.com. Additionally, Morningstar is directly involved with all integrated marketing initiatives involving sponsors as well as The CW's innovative Content Wraps and cwickies.
Prior to The CW, Morningstar served as Executive Vice President, Media Sales of The WB Television Network, a position he held since March 2001. Before joining The WB, Morningstar was a Vice President in the network group at Grey Advertising.
Morningstar lives in Rye, New York in Westchester County with his wife Sally and four children. He is a graduate of the University of Maryland. |