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Bill McLaughlin has more than 25 years of strategic technology, marketing and communications experience. Since joining the agency in 1990, he has been instrumental in building LP&P into the 80+ person organization it is today, with a reputation built on delivering outstanding results for clients. As executive vice president, Bill is responsible for overseeing client service strategies, company operations, business development and technology exploitation. He has served as a vital resource for companies such as Lotus Development Corp., Intel, PricewaterhouseCoopers, Compuware Corporation, Open Market, Unica Corporation, Manhattan Associates and Kronos. Bill has developed award-winning communications programs for companies across a myriad of markets and technologies, including the Internet/Web, e-business, collaboration, networking, wireless, telecommunications and business applications. Bill has been published in CMO Magazine, O’Dwyers PR Report and Mass High Tech Magazine and has been a featured speaker at several conferences including the Public Relations Society of America’s International Conference, The Marketing Round Table and Mass Networks Communications Council.Prior to joining LP&P, Mr. McLaughlin held senior marketing and marketing communications positions at technology companies including Cullinet Software, McCormack & Dodge/Dun & Bradstreet Software, and Raytheon Corporation. He earned his bachelor’s degree in political science and communications at Boston College and has completed post-graduate work in information systems management at Northeastern University | 