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Bill Matassoni is a Partner of Baldwin Bell Green in the firm’s New York office. He started his career in management consulting in 1980 when he jointed McKinsey & Company. He was a partner there for almost 20 years, focusing on the marketing of professional services. He was responsible for McKinsey’s marketing and reputation, including the McKinsey Quarterly. He also developed McKinsey’s systems to manage and disseminate its practice knowledge as well as its first web site. He left McKinsey to join Mitchell Madison Group, a strategy consulting firm he helped to take public through its sale to USWeb/CKS in 1999. Most recently he was an officer and partner at The Boston Consulting Group, where he headed for over five years a group responsible for innovation, marketing and communications.
Bill is a graduate of Phillips Andover (1964), Harvard College (B.A. Literature, 1968) and Harvard Business School (M.B.A., 1975). He and his wife, Pamela, live in New Canaan, Connecticut. | 