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As one of the original architects of the FireCast suite, Bill Gerba is responsible for WireSpring's strategic direction, including the ongoing evolution of the product line. He is very active in the digital signage and self-service kiosk industries, and maintains the popular Dynamic Digital Signage and Interactive Kiosks Journal. Mr. Gerba has been featured in numerous publications and serves on key industry committees, including POPAI's Digital Signage Education and Advocacy Groups. Members of the press are encouraged to contact us if you would like feedback or quotes from him for upcoming stories. Throughout his career, Mr. Gerba has focused on how technology can be used to improve the effectiveness of marketing and advertising initiatives. Prior to WireSpring, he founded and operated a successful media production company. Mr. Gerba also served as an analyst for the financial advisory firm Evensen Dodge, Inc. and worked in the marketing division at Computer Associates (NYSE: CA). He graduated Magna Cum Laude from Duke University. | 